The Worst Packaged Food Lies

The Unnatural Fruit

Nutri-Grain Strawberry Cereal Bar

The claim: “Naturally and artificially flavored”

The truth: While the FDA requires manufacturers to disclose the use of artificial flavoring on the front of the box, the requirements for what is considered “natural” and “real” are not strict: Even trace amounts of the essence or extract of fruit counts as natural. So yes, there is fruit in this bar, but it falls third in the ingredients list, behind HFCS and corn syrup.

What you really want: An honest snack with nothing to hide. Lärabars, one of our favorite snacks in the aisle, are made with nothing more than dried fruit and nuts.

The "Health" Food That Isn't

Healthy Choice Sweet & Sour Chicken

The claim: “Healthy Choice”

The truth: A company can call itself whatever it wants, but that doesn’t give credence to the name. Healthy Choice even provides a handful of nutritional stats—430 calories, 9 grams fat, 600 milligrams sodium—to back up the name, but they neglect to mention the 29 grams of added sugars used in this dish. The 6 different sweeteners in the ingredient list combine to give this less-than-healthy choice almost the same amount of sugar as a Snickers bar. Many Healthy Choice selections are reliably nutritious; this is not one of them.

What you really want: Dinner that doesn’t taste like a bowl of ice cream. While fat and calories are important considerations in everything you eat, be sure to read the fine print. Companies with healthy label claims often pull the bait-and-switch, going low in fat but then elevating the sugar or sodium to up the flavor quotient.

The Vitamin Vacuum

Kelloggs Chocolate Chip Cookie Dough Pop-Tarts

The claim: “Good source of 7 vitamins and minerals”

The truth: Five of the 7 vitamins and minerals are derived from this product’s first ingredient—enriched flour. That’s the code word for “refined flour that’s had nutrients added to it after it’s been stripped of fiber.”

What you really want: A breakfast without the nutritional profile of a dessert. Studies show that people who opt for high-quality protein (eggs, yogurt) over refined carbohydrates (pancakes, bagels, Pop-Tarts) lose weight faster and maintain higher levels of energy throughout the day.

The All-Natural Disaster

7UP

The claim: “All Natural Flavors”

The truth: The FDA doesn’t have a definition for this claim. Case in point: 7UP now boasts that it’s made with 100 percent natural ingredients. That’s because they’ve switched from carbonated water to filtered water, from citric acid to natural citric acid, and from calcium disodium EDTA to natural potassium citrate. Got it? Here’s the kicker: The soft drink is still sweetened with high-fructose corn syrup, which can’t be made without the help of a centrifuge.

What you really want: A healthy choice, like lemon and seltzer. 7UP’s tactic is employed primarily by companies making junk food (see also: Natural Cheetos). Considering that the calorie counts are nearly always identical with their “unnatural” brethren (in the case of 7UP, calories and sugar counts are the exact same), concentrate on the bigger issues and find reliably healthy drinks and snacks.

The Cheeseless Cheese Pizza

Mama Celeste Original Pizza

The claim: “Original Pizza”

The truth: Ever had a pizza without cheese? Well, if you eat this one you will have, since Mama Celeste doesn’t use a single shred of real cheese in making this problematic pie. What does she use? Imitation mozzarella, which is the second ingredient on the list and is composed mostly of partially hydrogenated soybean oil, endowing each serving with 5 grams of nasty trans fats. Also watch out for the attachment of the word “flavored,” as in “strawberry-flavored”; it’s a surefire sign that the product is utterly fruitless.

What you really want: Cheese, strawberries, or whatever you think it is you’re getting. If the name or flavor in the food’s title isn’t one of the first few ingredients, find another product.