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If you want some insight into the food industry, take a stroll through your grocery store’s candy aisle. There, on the labels of such products as Mike and Ike and Good & Plenty, you’ll find what perhaps is a surprising claim: “Fat free.” However, it’s completely true—these empty-calorie junk foods are almost 100 percent sugar and processed carbs.

You see, food manufacturers think you’re stupid. In fact, their marketing strategies rely on it. For instance, it may be that the aforementioned candy makers are hoping you’ll equate “fat free” with “healthy” or “non-fattening”—so that you forget about all the sugar these products contain. It’s a classic bait-and-switch.

And the candy aisle is just the start. That’s why Eat This, Not That! Supermarket Survival Guide has scoured the supermarket to crack the packaged food labeling code—so now you can make sure you get exactly what you’re paying for. Never be fooled by misleading labels again!

The Organic Junk Food

Kraft Original Macaroni & Cheese

The claim: "USDA organic"

The truth: It’s organic, so it must be healthy, right? Not so much. For an extra 60 cents per box, consumers save 20 calories and 1 gram of fat. They also gain 2 grams of sugar, 1 gram of fiber, and 50 milligrams of sodium, and they lose 6 percent of their daily iron. The point is, even organic junk food is still junk food. Your body processes organic refined flour and powdered cheese the same way it does the conventional kind, so at the end of the day it’s still a high-calorie, low-nutrient letdown.

What you really want: If you must have mac, pick one with a label that reads like the recipe you’d use to fix it at home. Annie’s line of macaroni and cheese contains about 8 ingredients per box and cuts the fat by 72 percent over Kraft Organic. And to learn more about whether you should splurge or save when it comes to organic, check out "The Truth About Organic Food." In this economy, it’s important to know that you’re spending your money wisely. Sometimes, like in the case of this Organic Kraft Mac & Cheese, choosing the organic route may not always be the best use of your hard-earned cash.

The Fat Fake-Out

Smucker’s Reduced Fat Creamy Peanut Butter

The claim: “25 percent less fat than regular natural peanut butter”

The truth: Smucker’s has indeed removed some of the fat from the peanut butter, but they’ve replaced it with maltodextrin, a carbohydrate used as a cheap filler in many processed foods. This means you’re trading the healthy fat from peanuts for empty carbs, double the sugar, and a savings of a meager 10 calories.

What you really want: The real stuff: no oils, fillers, or added sugars. Just peanuts and salt. Smucker’s Natural fits the bill, as do many other peanut butters out there.

The Hidden Trans-Fats

Cheetos Crunchy

The claim: “Zero gram trans fats”

The truth: FDA allows manufacturers to make this claim when their products contain less than 0.5 gram of trans fats per serving. It may seem insignificant, but 0.49 gram of this nefarious fat can add up quickly.

What you really want: Keep total trans-fat intake to no more than 1 percent of total calories—about 2.5 grams per day for most adults. That means reading the ingredients list (especially those that proclaim to be trans fat-free), and looking for “partially hydrogenated,” “shortening,” or “interesterified.” For a trans-fat cheat sheet, be sure to avoid any of the items on our list of the 10 trans-fattiest supermarket foods.

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Thursday, November 19, 2009 9:32:01 AM
OMG WE'RE ALL GOING TO DIE!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!  well, if that's the case, i'm gonna have a twinkie right now. then a bag of oreos. then some beef newtons....life is short, people.  you can be ideally healthy and perfect and everything then a drunk driver will wrap you around a pole.  just try to make wise choices for yourself, treat yourself when warranted, and keep your noses out of other peoples business.
Tuesday, October 20, 2009 8:25:25 AM
the USDA is the biggest LIE ever...just because they approve a product dosnt mean its safe to consume. www.notmilk.com
money , greed, and lobbyists is the USDA...they arent protecting anyone except theyre bank accounts
if its not growing out of the ground and "really organic"...you should not be putting it in your body.


Monday, October 19, 2009 8:15:17 PM
I am constantly amazed at the things people eat without a thought of what they are actually eating. It is eye opening to see how many people are ignorant to reading labels to identify what is actually healthy and what need s to be avoided. There is so much obesity and I am always asked what I do to keep my weight down. As soon as I say no processed foods, they loose interest. Everyone is brainwashed into believing that eating fresh is too expensive, yet they are constantly going to the doctors for illness and spending rediculous amounts of money on drugs. Most of this can be avoided by just spending time and a few pennies more on fresh, healthy, organic foods. In the end you actually save a lot of money that is wasted with drugs and doctor visits. Awareness is the key to everything. Take a moment to care about your family and yourself enough to eat in a way that promotes health and get rid of those microwaves. I would never allow one in my house and I do not spend hours in the kitchen, fresh, healthy meals can be cooked fast and easy the old fashion way, in a pot on the stove!
Saturday, October 10, 2009 1:44:06 PM

People see Organic or Natural and automatically think 'healthy', but that is certainly not always the case. Too bad these packages cannot clearly state that.

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Wednesday, July 15, 2009 3:07:00 PM

dear frustrated 49,

 

to answer the question of how many calories are in spray butters and oils consider the ingredients, OIL, the can has just as much calories as the real thing, the tricky difference the food company making the spray is trying to sneak by the the serving size, oil is oil and has the same calories no matter which way you slice it, spray oils try to get around this by labelling the serving size as five sprays, do you know what the company considers a sufficient spray??? 1/4 of a sec!!!! you almost cant press the button that fast! so for all of you who think you are saving calories by using spray oil, you're not unless you follow the fingerprint weight serving size indicated in small print on the back of the can.

Thursday, July 09, 2009 10:28:33 PM
I agree with irritated 77.  It is getting harder to visit a website or link without being asked to sign up...for what?? anyway,  I still make a lot of home cooked meals at home.  I work full time, go to school and have small children.  It is hard but worth it.  Too many filler foods are out on the market now, foods that taste good yet have no nutritional value.  The thing that gets me the most is that they are so much cheaper than the food that is good for you!!  If more nutritional food was available at a better price I wonder if more people would buy.  I eat the best I can, exercise and make sure my kids learn young to eat healthy as well.  At restaurants they eat grilled chicken and broccoli.  They won't eat "kid food" i.e. chicken fingers, pizza, or corndogs.  The American Palate is quickly loosing it's taste for real food,  nutritional food.
Wednesday, July 08, 2009 9:53:36 AM

I have to agree with rhirhi.  How about Americans start to learn how to take some responsibility for being so overweight.  Every year our country rates at the most obese and it can all be blamed on LAZINESS.  Yes there are temptations for quick and easy and just pop it in the microwave and go...but come on.  Are your really that busy??  Subscribe to a magazine that shows you how to cook homemade meals in under 30 minutes like Everyday Food.  They have simple, delicious and healthy recipes in there and even outline a whole weeks worth of dinners.  Get off your butt and play with your kids or go for a walk or anything active....and if you think you can still eat frozen foods and lose weight because you exercise...good luck.  It is just so frustrating yes that food companies are making these items for us to consume knowing how unhealthy it is for a human body...but it's even more frustrating that American's fall for it. 

Wednesday, July 08, 2009 9:08:52 AM

How about checking out the labeling on Parkays Zero calorie spray butter.  Sure there is no calories in 5 sprays, but how much in 6?  I tried asking the parent company, ConAgra foods about it & they carefully drafted a letter that pretty much said, “We aren’t going to tell you.”  Does anyone have information on calories in the zero calorie spray butters?

 

Wednesday, July 08, 2009 7:37:51 AM
dannyboy436 its because there is crap food in every isle...you cannot avoid it I don't know
#10
Wednesday, July 08, 2009 6:00:07 AM
First off, I don't see how a frozen meal could ever be healthy (IE: Nutrisystem). So much sodium and so many preservatives are added that you're better off eating the "unhealthy" REAL stuff. Second, why would you think eating something that's 90% full of "product" that can't be pronounced is good for you, organic or not? I think it's disgusting what the food industry has done. I don't even know how it could be called food in the first place! All these overweight people are complaining about how they can't lose the weight, and people are complaining about their "Thyroids" not working or their IBS. Pick up a piece of fruit, a bowl of salad and take a good probiotic and get off your bum like the rest of the world. Look at the French, for example. They eat diets high in fats, smoke, and drink like fish, yet they rarely die of heart disease or any other obesity-related diseases. They eat REAL food! Not to mention the fats are good fats. Wake up, people! The food industry isn't going to stop what they're doing until we stop eating it, plain and simple.
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