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The End of 100-Calorie Packs?
Why portion-controlled snacks are falling out of favor.
When the marketing minds at Kraft came up with the idea to package snack foods in individual 100-calorie servings, a snack revolution was born. It seemed like a great idea at the time--consumers could have all of their favorite treats and lose weight without feeling deprived. Why skip dessert when Kraft made it so easy to indulge in a sensible, but still indulgent bag of Oreo cookies (albeit in a tiny portion and without the cream filling)? Calorie-conscious snackers rewarded Kraft's marketing ingenuity with sales that totaled more than $75 million in the first year.
Other food manufacturers followed suit, and today it's easy to find 100-calorie packs of products from Planter's peanuts to Ritz crackers to Chips Ahoy! cookies. Since January 2008, 258 products making the 100-calorie claim have been introduced, but Brand Week reports that these products are falling out of favor, as evidence suggests that imposing portion control through food packaging doesn't actually promote weight loss.
A study reported in the Journal of Consumer Research found that participants given 100-calorie snack packs while watching television ate significantly more than those who were given regular-sized bags of potato chips to snack from. Food analyst Marcia Mogelonsky, Ph.D., tells Brand Week that the 100-calorie packs were "a license to overeat."
Portion control as a tool for weight loss may be falling out of favor according to some experts, with "satiety" taking its place as the buzzword du jour. Satiety, which comes from eating foods that are rich in fiber and protein, refers to a feeling of hunger satisfaction—something you don't get from snacking on cookies, candies and other processed treats.
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I'm with LP68 on this one...it's all about profit.
I worked in grocery store in the early nineties and I remember the "calories don't count, fat grams do" trend. People rushed out in droves to buy those crappy tasting Snackwell cookies. Wonder how much Nabisco made in profit on those? I had a customer who excitedly told me she'd be able to eat a whole box of those things because they were fat free. Eeew. How much you want to bet she gained weight?
Then, of course, all the low carb crap which came out a few years ago. Anything manufactured in a lab to be no carb or low carb is garbage.
The best low carb, low fat, or low cal foods come out of the ground or from trees or from vines. A cheeseburger or cup of ice cream every now and then never made anyone fat. People should eat healthy in general, enjoy what they're eating when they do indulge instead of scarfing crap out of cellophane bags. I find one Dilletante orange liquour chocolate more satisfying than a package of "cookie chips".
jruste,
give the "high school girl" a break, what she's saying makes a lot of sense. She's right, we didn't have all these diet foods available 30 years ago. People simply ate more sensibly. Portions served in restaurants were realistic, people ate fewer processed foods and were more active. Don't sit there in the safety of online anonymity and act all jaded and tell her she won't have cross country to stay in shape in twenty years. I'm a runner and I know people in their fifties and sixties who still get out and run daily. There's nothing keeping you from getting your lazy ass out and moving around but you.
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