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The End of 100-Calorie Packs?

Why portion-controlled snacks are falling out of favor.

Posted by Susannah at MSN Health on Wednesday, May 27, 2009 11:44 AM

When the marketing minds at Kraft came up with the idea to package snack foods in individual 100-calorie servings, a snack revolution was born. It seemed like a great idea at the time--consumers could have all of their favorite treats and lose weight without feeling deprived. Why skip dessert when Kraft made it so easy to indulge in a sensible, but still indulgent bag of Oreo cookies (albeit in a tiny portion and without the cream filling)? Calorie-conscious snackers rewarded Kraft's marketing ingenuity with sales that totaled more than $75 million in the first year.

Other food manufacturers followed suit, and today it's easy to find 100-calorie packs of products from Planter's peanuts to Ritz crackers to Chips Ahoy! cookies. Since January 2008, 258 products making the 100-calorie claim have been introduced, but Brand Week reports that these products are falling out of favor, as evidence suggests that imposing portion control through food packaging doesn't actually promote weight loss.

A study reported in the Journal of Consumer Research found that participants given 100-calorie snack packs while watching television ate significantly more than those who were given regular-sized bags of potato chips to snack from. Food analyst Marcia Mogelonsky, Ph.D., tells Brand Week that the 100-calorie packs were "a license to overeat."

Portion control as a tool for weight loss may be falling out of favor according to some experts, with "satiety" taking its place as the buzzword du jour. Satiety, which comes from eating foods that are rich in fiber and protein, refers to a feeling of hunger satisfaction—something you don't get from snacking on cookies, candies and other processed treats.

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Thursday, September 17, 2009 4:29:12 AM
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Monday, June 29, 2009 6:34:39 AM
Try a free online site like www.411fit.com to see what you can snack on and still be healthy. On my daily journal I NOW have snack items like apples, bananas, carrots that are all under 100 calories, cheaper, better for me, and make me feel good...
Monday, June 15, 2009 8:36:19 AM
Reaching your weight goal is simply a matter of burning more calories than you take in. However, that can be very difficult when you want to see overall body health improvement as well as weight loss. Good nutrition skills are a must in this case. Proper nutrition can help to reduce your risk of a variety of health problems including heart disease and cancer. This, however, entails eating many different foods, watching your consumption of some food and beverage items, and counting calories. Good diets offer balanced nutrition that reduces cholesterol, blood pressure, and aids in weight loss.

Thursday, June 04, 2009 1:53:50 PM

I'm with LP68 on this one...it's all about profit.

 

I worked in grocery store in the early nineties and I remember the "calories don't count, fat grams do" trend.  People rushed out in droves to buy those crappy tasting Snackwell cookies.  Wonder how much Nabisco made in profit on those?  I had a customer who excitedly told me she'd be able to eat a whole box of those things because they were fat free.  Eeew.  How much you want to bet she gained weight?

 

Then, of course, all the low carb crap which came out a few years ago.  Anything manufactured in a lab to be no carb or low carb is garbage.

 

The best low carb, low fat, or low cal foods come out of the ground or from trees or from vines.  A cheeseburger or cup of ice cream every now and then never made anyone fat.  People should eat healthy in general, enjoy what they're eating when they do indulge instead of scarfing crap out of cellophane bags.  I find one Dilletante orange liquour chocolate more satisfying than a package of "cookie chips".

Wednesday, June 03, 2009 9:56:43 PM
has anyone noticed that some of these packs are exactly the same as the original recipe?  cheez-it's for example... your portion size is smaller but ingredients and fat content/composition are identical.  i'd rather buy 200 snack sized bags for a buck fifty and make my own portions, especially since the famous, convenient 100 cal packs cost so much... but that's just me... lol
Wednesday, June 03, 2009 9:35:58 PM
I buy the 100 calorie pack snacks to eat as a snack not to make a meal off of. If you eat like your suppose to, then this over eating problem wouldn't be such a big problem like it sounds in some of these statements. Everyone should know that your stomach is the size of your own fist so it really doesn't take that much food at one serving to fuel your body, if you eat portion controlled meals along with some type of exercise 30 to 40 minutes each session for at least 3 to 4 times a week your entire body will change for the good and eat your breakfast 30 minutes after you wake-up, mid-morning snack, lunch, mid-afternoon snack and your dinner before 7:00pm your metabolism will boost dramatically due to the fact your body is getting the appropriate fuel through out the day without starving (Never skip meals it does slow down your metabolism and you will tend to over eat because your body is starving.) Just keep in mind that when you make your meal at each meal time that your stomach is the size of your own fist, then look at your plate that is a good way to control what you eat at each meal if you want to live long and be healthy. Best Wishes to Everyone!Smile  
Wednesday, June 03, 2009 9:03:18 PM
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Wednesday, June 03, 2009 9:00:18 PM

jruste,

give the "high school girl" a break, what she's saying makes a lot of sense. She's right, we didn't have all these diet foods available 30 years ago. People simply ate more sensibly. Portions served in restaurants were realistic, people ate fewer processed foods and were more active. Don't sit there in the safety of online anonymity and act all jaded and tell her she won't have cross country to stay in shape in twenty years. I'm a runner and I know people in their fifties and sixties who still get out and run daily. There's nothing keeping you from getting your lazy ass out and moving around but you.

Wednesday, June 03, 2009 8:25:23 PM
I agree it is costly to buy the 100 cal pack and I too don't think they are as fresh as a whole box of crackers, cookies or whatever it is that you are buying.  And for me it does not work because I always eat more than one pack.  I just can't turn it away.  I think it a waste to distribute these kinds of packaged foods.  If people cannot control what they eat then what is the point.  And I agree that it adds way more waste to the land fill.  Of course the manufactures are making big bucks on these items but when money is being made nothing else matters.
#10
Wednesday, June 03, 2009 7:56:05 PM
There is nothing wrong with portion control.  It's self control that is the issue.  100 cal packs were not designed so people eat 2 or 3 at a time. DUH!  I am totally a fan because I have a major sweet tooth, but am completely satisfied with ONE pack.  As for the high school girl's comment, good luck in 20 years when you definitely won't have cross country and track eating up all the calories. Oh to be young, hahahaha
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